Giving a hotel brand character—literally.

The team behind Hotel Adeline came to the team with a vision and loose ideas. We helped translate their concepts into a cohesive brand and unique guest experience, starting by creating the character of Adeline herself—her likes, her dislikes, her attitudes, her everything. By using this persona to guide the creation of the logo, collateral and website, we built a brand that stands out in Scottsdale’s crowded hospitality scene.

PRE-OPENING BROCHURE (Click for full version)