THE IDEA
While I was in college, I had an epiphany: even if manufacturers won’t admit it, all entry-level sport bikes are nearly identical if you look at specs like their horsepower, weight and suspension. For most novice riders, the key demographic in the market, it would be hard to tell the difference when riding any of them. However, there is one very unsexy thing that sets Honda apart from the crowd—reliability. These print ads put boring old reliability into a perspective that will make potential buyers think twice before they choose their next motorcycle.
