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Oranje wanted to set themselves apart with an experience that other janitorial companies simply couldn’t match. To help them make it happen, we changed the company’s name from “janitorial” to “cleaning.” We shaped a brand personality that was unique to the industry, using a witty voice to empathize with the audience. We applied that voice, look and feel to a story-based website, customizable marketing materials and targeted eblasts.

Visit the website at oranje.us

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