xAd, the global leader in mobile advertising, needed to develop a strategy to introduce their latest product—Footprints™. The technology allows brands to view the consumer journey in real time and use the insights to deliver tailored messages at the ideal time and place. Knowing that the video would be used at presentations, trade shows, and online, we created a 1-minute video that described the features and benefits without the impersonal tone that plagues many technology companies. We also created a landing page where clients could sign up to beta-test the product.
In the end, we maximized the client budget by using stock video and motion graphics to tell a human-centric story that applies to many demographics and walks of life. The landing page compliments the video by further describing the technology and allowing potential clients to experience the product first hand.