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Every year, MM Brand Agency creates and coordinates a direct mail campaign that plays off the Chinese Zodiac. After finding a correlation between the seasons of the year and a deck of cards, we decided to create a calendar that doubles as a deck of playing cards. We then shaped a story that described the Zodiac, a wooden horse, and created a hand-stained wooden holder that housed the deck perfectly.

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Box

GreetingCard

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MM_Year_of_the_Horse

Cards_Hands