The Arizona Smoker’s Helpline is a free service that helps tobacco users kick the habit. Each person who calls in is connected with a Quit Coach—a trained counselor who works closely with the smoker throughout the entire journey. Many of these counselors are former smokers themselves. To capture their stories, we made interview-style videos that are sometimes funny, sometimes scary, but always honest and sincere. The finished spots were then translated into radio, print and outdoor executions.
TV
WEB VIDEOS
RADIO
“Maria’s Story”
“3,000 And Counting”
PRINT
