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EXPERIENCE

QA1

Content Marketing Specialist | Mar. 2021–Current

  • Build out content strategies and supporting marketing tactics
  • Work with team to define KPIs for all channels and brand activations
  • Manage outside vendors, including agencies and production partners

Freelance

Copywriter & Brand Strategist | Jan. 2019–Current

  • Work with businesses and entrepreneurs to develop foundational brand strategies
  • Collaborate with internal stakeholders to audit operational challenges and opportunities
  • Identify and create supporting marketing strategies, digital placements and collateral
  • Support agencies and studios with ongoing copywriting projects

Gotcha

Director of Brand Strategy | Jan. 2019–Feb. 2020

  • Developed and evolve brand voice and tone
  • Created content strategy and copy for new website and app
  • Ensured brand consistency across all owned and paid platforms
  • Collaborate with team to develop and execute creative concepts
  • Maintained brand continuity across business development, customer service and PR
  • Supported venture capital efforts

The James Agency

Senior Copywriter | Jan. 2017–Jan. 2019

  • Developed strategies and personalities for hospitality, finance and lifestyle brands
  • Executed creative messaging across digital, social and traditional platforms
  • Met with clients to define goals and objectives
  • Worked with team to refine processes and implement project management system
  • Directed and managed interns and junior copywriter
  • Collaborated with creative director to outline department goals

RIESTER

Copywriter | Sep. 2014–Jan. 2017

  • Created work for a range of industries, including tourism, gaming and public services
  • Gained broadcast, print and social media experience
  • Collaborated with team to create award-winning work

MM Brand Agency

Communications Strategist | Mar. 2013–Sep. 2014

  • Expanded copywriting knowledge and versatility
  • Developed and executed content marketing strategies for local and international brands
  • Managed social media communities, strategies and content
  • Collaborated with design team on creative materials

Flypaper Creative Services

Copywriter / Designer / PR | Sep. 2010–May 2012

  • Worked with non-profits and start-ups to develop creative materials and PR initiatives

High Plains Reader

 Design / Photography | May 2011–Apr. 2012

  • Contributed photos, illustrations and page layouts to weekly publication

Dive 95.9 KXBQ-FM

DJ / Marketing / Management | Apr. 2010–Sep. 2011

  • Used social to build relationships with listeners,  doubling the number of Facebook fans
  • Organized programming, developed sponsorship program and planned events


EDUCATION

Minnesota State University Moorhead

BS in Mass Communications, Emphasis in Advertising | Aug. 2007–Dec. 2012

  • Led MSUM’s 2012 National Student Advertising Competition team to nationals as Creative Director and Presenter
  • Worked as Advertising Manager at student newspaper
  • Became a leading member of the MSUM Ad Club and student agency


AWARDS

  • 2018 GOLD ADDY
    Hotel Adeline Campaign
  • 2018 SILVER ADDY
    Tilted Kilt Drink Book
  • 2018 BRONZE ADDY
    Mountain Shadows Video
  • 2016 GOLD ADDY
    DBHS “It Matters” TV
  • 2015 GOLD ADDY
    Oranje Commercial
    Cleaning Website
  • 2015 SILVER ADDY
    Oranje Commercial
    Cleaning Sales Materials
  • 2015 SILVERY ADDY
    MM Brand Agency Calendar
  • 2012 NATIONAL STUDENT ADVERTISING COMPETITION
    Creative Director, National Finalist