Resume

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EXPERIENCE

QA1

Content Marketing Specialist | Mar. 2021–Current

• Build out content strategies and supporting marketing tactics
• Work with team to define KPIs for all channels and brand activations
• Manage outside vendors, including agencies and production partners

Freelance

Copywriter & Brand Strategist | Jan. 2019–Current

• Work with businesses and entrepreneurs to develop foundational brand strategies
• Collaborate with internal stakeholders to audit operational challenges and opportunities
• Identify and create supporting marketing strategies, digital placements and collateral
• Support agencies and studios with ongoing copywriting projects

Gotcha

Director of Brand Strategy | Jan. 2019–Feb. 2020

• Developed and evolve brand voice and tone
• Created content strategy and copy for new website and app
• Ensured brand consistency across all owned and paid platforms
• Collaborate with team to develop and execute creative concepts
• Maintained brand continuity across business development, customer service and PR
• Supported venture capital efforts

The James Agency

Senior Copywriter | Jan. 2017–Jan. 2019

• Developed strategies and personalities for hospitality, finance and lifestyle brands
• Executed creative messaging across digital, social and traditional platforms
• Met with clients to define goals and objectives
• Worked with team to refine processes and implement project management system
• Directed and managed interns and junior copywriter
• Collaborated with creative director to outline department goals

RIESTER

Copywriter | Sep. 2014–Jan. 2017

• Created work for a range of industries, including tourism, gaming and public services
• Gained broadcast, print and social media experience
• Collaborated with team to create award-winning work

MM Brand Agency

Communications Strategist | Mar. 2013–Sep. 2014

• Expanded copywriting knowledge and versatility
• Developed and executed content marketing strategies for local and international brands
• Managed social media communities, strategies and content
• Collaborated with design team on creative materials

Flypaper Creative Services

Copywriter / Designer / PR | Sep. 2010–May 2012

• Worked with non-profits and start-ups to develop creative materials and PR initiatives

High Plains Reader

 Design / Photography | May 2011–Apr. 2012

• Contributed photos, illustrations and page layouts to weekly publication

Dive 95.9 KXBQ-FM

DJ / Marketing / Management | Apr. 2010–Sep. 2011

• Used social to build relationships with listeners,  doubling the number of Facebook fans
• Organized programming, developed sponsorship program and planned events

EDUCATION

Minnesota State University Moorhead

BS in Mass Communications, Emphasis in Advertising | Aug. 2007–Dec. 2012

• Led MSUM’s 2012 National Student Advertising Competition team to nationals as Creative Director and Presenter
• Worked as Advertising Manager at student newspaper
• Became a leading member of the MSUM Ad Club and student agency

AWARDS