EXPERIENCE
QA1
Content Marketing Specialist | Mar. 2021–Current
- Build out content strategies and supporting marketing tactics
- Work with team to define KPIs for all channels and brand activations
- Manage outside vendors, including agencies and production partners
Freelance
Copywriter & Brand Strategist | Jan. 2019–Current
- Work with businesses and entrepreneurs to develop foundational brand strategies
- Collaborate with internal stakeholders to audit operational challenges and opportunities
- Identify and create supporting marketing strategies, digital placements and collateral
- Support agencies and studios with ongoing copywriting projects
Gotcha
Director of Brand Strategy | Jan. 2019–Feb. 2020
- Developed and evolve brand voice and tone
- Created content strategy and copy for new website and app
- Ensured brand consistency across all owned and paid platforms
- Collaborate with team to develop and execute creative concepts
- Maintained brand continuity across business development, customer service and PR
- Supported venture capital efforts
The James Agency
Senior Copywriter | Jan. 2017–Jan. 2019
- Developed strategies and personalities for hospitality, finance and lifestyle brands
- Executed creative messaging across digital, social and traditional platforms
- Met with clients to define goals and objectives
- Worked with team to refine processes and implement project management system
- Directed and managed interns and junior copywriter
- Collaborated with creative director to outline department goals
RIESTER
Copywriter | Sep. 2014–Jan. 2017
- Created work for a range of industries, including tourism, gaming and public services
- Gained broadcast, print and social media experience
- Collaborated with team to create award-winning work
MM Brand Agency
Communications Strategist | Mar. 2013–Sep. 2014
- Expanded copywriting knowledge and versatility
- Developed and executed content marketing strategies for local and international brands
- Managed social media communities, strategies and content
- Collaborated with design team on creative materials
Flypaper Creative Services
Copywriter / Designer / PR | Sep. 2010–May 2012
- Worked with non-profits and start-ups to develop creative materials and PR initiatives
High Plains Reader
Design / Photography | May 2011–Apr. 2012
- Contributed photos, illustrations and page layouts to weekly publication
Dive 95.9 KXBQ-FM
DJ / Marketing / Management | Apr. 2010–Sep. 2011
- Used social to build relationships with listeners, doubling the number of Facebook fans
- Organized programming, developed sponsorship program and planned events
EDUCATION
Minnesota State University Moorhead
BS in Mass Communications, Emphasis in Advertising | Aug. 2007–Dec. 2012
- Led MSUM’s 2012 National Student Advertising Competition team to nationals as Creative Director and Presenter
- Worked as Advertising Manager at student newspaper
- Became a leading member of the MSUM Ad Club and student agency
AWARDS
- 2018 GOLD ADDY
Hotel Adeline Campaign - 2018 SILVER ADDY
Tilted Kilt Drink Book - 2018 BRONZE ADDY
Mountain Shadows Video - 2016 GOLD ADDY
DBHS “It Matters” TV - 2015 GOLD ADDY
Oranje Commercial
Cleaning Website
- 2015 SILVER ADDY
Oranje Commercial
Cleaning Sales Materials - 2015 SILVERY ADDY
MM Brand Agency Calendar - 2012 NATIONAL STUDENT ADVERTISING COMPETITION
Creative Director, National Finalist