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Forgotten Frames

Many great artists, photographers and writers advise anyone in a creative field not to evaluate their work immediately after it’s completed. If you’ve just finished a first draft, put it in a drawer for a few months. If you shoot photos, don’t edit a single frame until you’ve nearly forgotten what’s there in the first place.  Continue Reading →

Productivity & Playlists

June and July have both been full of marathon workdays (or weeks), hot days in the garage and much-needed personal website work. I’ve always been someone that needs music in the background to concentrate, no matter what that concentration is focused on. Continue Reading →

Social Communities vs Dictatorships

Creating a strong social media presence is all about the give and take. In reality, it’s a lot like a large-scale social experiment—everyone is encouraged to share, everyone is easily distracted, and occasionally somebody says something mean or inappropriate. At this point, you have to decide what kind of leader your brand should be: will you create a social community or a social dictatorship?

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Target Audiences Are People, Too

All too often, target audiences are seen as commodities or statistics instead of human beings; personalities become percentages as people with unique characteristics and identities are reduced to their age, ethnicity, gender, and shopping habits.

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Breaking Up With a Creative Idea

It can happen to anybody: a beautiful new creative idea blindsides you by simply waltzing into your head. The next thing you know, you’re in love. In fact, you think this idea might be the one. You know, the one that you introduce to your coworkers, even the client; the one that you want to settle down with.

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Achieving Success Through Curiosity

Whoever coined the phrase “curiosity killed the cat” was—and excuse the pun—dead wrong. No one should be encouraged to downplay their inquisitive nature or stop asking questions. In fact, I would hazard a guess that many of the most profitable brands have achieved their business success through curiosity.

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This week involved quite a bit of commotion for me. Sunday night I took my first crack at a hike in South Mountain and took some photos. I can tell you firsthand it’s not a ton of fun to climb loose rocks and gravel up a steep grade with a tripod in hand. Luckily, it paid off and I got a few shots that turned out to be keepers.

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Something like a local

I’m finally starting to feel like something close to a resident in Phoenix. Downright established, even. I’ve interviewed for a couple of positions in town, but I’m still sending out applications in other cities. That being said, I’ve come to terms with the idea of staying in the Valley.

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Phoenix ain’t all bad

This weekend was the first time I really got out and explored the city. Friday, a few friends and I went to an event called “First Friday” which featured a number of art galleries, local shops and a swarm of food trucks. There was more art, beer and cheap books than you could shake a can of spray paint at. Afterward, we walked over to a great bar and grill called Bliss ReBar. The food was tasty and the drinks were cheap, although they tasted a bit more like Kool-Aid than cocktails.

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