Today I had the opportunity to meet with brand messaging strategist and copywriter Cliff Watson at Bailey Lauerman in downtown Omaha. I gained some keen insight into improving my portfolio, my writing style and how to make the most of my trip from a career standpoint. It feels great to be progressing again in a subject that I’m legitimately passionate about instead of pizza sciences.

While Cliff was kind enough to share some wisdom with me, it wasn’t all peaches and rainbows. A part of me had forgotten just how competitive the field of advertising really is, particularly the creative side . Today definitely switched my brain back into writing mode and reminded me that my travels are more than a vacation.

Overall, today was the most informative and motivating experience I’ve had in a while. Thanks, Cliff. You lit a fire under me.